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Coupon Crazy

Mary Potter Kenyon will be here with for a book signing and presentation. Her book , Coupon Crazy:The Science, the Savings, and the Stories Behind America's Extreme Obsession, came out in August of this year!
When Sep 16, 2013
from 05:30 PM to 08:00 PM
Contact Name
Contact Phone 319-334-2470
Attendees Adults
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Mary Potter Kenyon

 

couponcrazy


5:30 pm   Book Signing

6:30 pm   Presentation:  Coupon Crazy with Mary Potter Kenyon

 

Meet one of the Coupon Queens and hear about her book and some great couponing tips!

Coupon Crazy examines the phenomena of avid coupon use and the sociocultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American didn’t even know existed, author Mary Potter Kenyon manages to both fascinate and educate the reader. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over 30 years.

 

A Review of Coupon Crazy:

"The saving money phenomenon is one of the most powerful consumer trends we have ever seen. Coupon Crazy goes beyond the headlines and television shows to unearth what this trend is all about, who it effects and why and underscores why it is here to stay. Every marketer, retailer and consumer needs to read this book; it offers the lessons to succeed both professionally and personally."

-Phil Lempert, Editor, Columnist & CEO, www.SupermarketGuru.com